GDPR compliance implementation
Cookie consent and data-handling technology rolled out across digital marketing properties.
The starting point
Digital marketing properties collected visitor data through a patchwork of tags and trackers with no consistent consent mechanism. Meeting GDPR obligations across all of them was a manual and uncertain exercise.
The work
We implemented consent management across the properties, brought tag and cookie behavior under governance, and put a repeatable process in place for managing new tags and data going forward. The rollout ran property by property, so each site kept working while its tags were brought under control.
The outcome
Consent is captured consistently wherever visitors arrive, and the business can demonstrate how data is collected and honored, instead of reconstructing it after the fact. New tags go through the same governance, so compliance holds as the marketing stack keeps changing.